For over twelve years, we have maintained a strong and growing partnership with our Moscow-based partner Variant. This relationship is built on mutual trust, entrepreneurial drive, and a shared belief that sustainable growth is achievable, even in dynamic market environments.
Mutual understanding, personal commitment and reliability have not only fostered a stable business relationship but have also led to the development of a sincere friendship.
On 27 May 2025, Variant invited its partners to a dealer seminar held aboard a ship on the Moskva River. In an inspiring setting, the event offered space for exchange, reflection and the development of new perspectives for the Russian market. INTEGRAL’s Key Account Manager, Tania Hagemann, saw the event as a strong signal of unity and progress.
The program focused on recognising outstanding performance. Awards were presented to companies that demonstrated long-term loyalty to INTEGRAL, exceptional growth or outstanding sales achievements.
The enthusiastic feedback from participants highlighted the strength of this partnership. Many expressed confidence in further expanding their business with INTEGRAL products and continuing to thrive through the proven cooperation with Variant.